Hot, fresh new music. 105.3 Hot FM is high-energy, upbeat, extremely active and hip. It's the only station providing western Michigan with the hottest hit music, without hard core rap or sleepy light rock tunes. The target demographic is Adults 18-49 with the super target being Women 25-44. 105.3 Hot FM is a promotionally-active radio station in the market, offering clients ongoing opportunities to participate in major community, charitable and lifestyle events!