103.7 The River is Richmond's Best Alternative! We give Richmond an upbeat, familiar, well-balanced blend of hits from the 1990’s and 2000’s. Artists include Daughtry, Black Crows, Nickelback, Pearl Jam, No Doubt, Green Day, Goo Goo Dolls, Red Hot Chili Peppers and Kings of Leon.   WURV is an Adult album alternative formatted broadcast radio station licensed to Richmond, Virginia, serving the Richmond/Petersburg area. WURV is owned and operated by Cox Radio, Inc.