WXKT (103.7 FM) is a radio station broadcasting a news talk format. Licensed to the town of Maysville, Georgia, it serves the Gainesville, Georgia metropolitan area. It first began broadcasting in 1989 under the call sign WBIC. The station is currently owned by Cox Radio.  WXKT was first assigned the call sign WBIC on January 4, 1989. On March 2, 1990 the call sign was then changed to WPUP. The station was known as Rock 103.7 for many years, before returning to the Bulldog name it had in the mid to late 1990s. Since the transmitter is located in Royston, it makes hearing the station south of Athens marginal.  The station was sold to Cox Radio in August 2008, who then swapped call signs moving WPUP calls to 100.1 and changing 103.7 FM to the current call sign WXKT. [2] The stations simulcast the Bulldog format for a little over a year; the WPUP calls remain on 100.1 FM licensed to Watkinsville, Georgia as Top 40 station Power 100.1. On August 1, 2009 at 8am, WXKT at 103.7 flipped formats to news talk.